Product Metrics Cheat Sheets for Product Managers

Connect customer outcomes to measurable behaviors and investigate changes before deciding how to respond. The free English A4 PDF contains four fillable sheets with checks to work through and space to record decisions.

What’s inside

• Metric tree. Connect a North Star metric and its inputs to the value customers receive.
• Define a metric. Specify the behavior, population and calculation so Product and Data can reproduce the result.
• Funnel, retention, and churn. Choose the calculation that fits the question and record the unit, time window and denominator.
• Investigate a metric change. Check tracking changes, reporting delays and the comparison period before interpreting a shift.