Description

Product Metrics for Product Managers is a practical guide to understanding the metrics that matter throughout the product lifecycle, without turning you into a data analyst.

You’ll learn how to move from a product question to a meaningful metric, define metrics correctly, analyze funnels and cohorts, understand activation and retention, measure feature adoption, choose a North Star Metric, identify the input metrics that drive it, and use guardrails to avoid improving one part of the product at the expense of another.

But the book goes beyond learning individual metrics. It teaches you how to think about measurement as a Product Manager: what to measure, why to measure it, what a number might be hiding, and how to turn data into better product decisions.

No background in Data or Statistics is required. Everything is explained from a Product Manager’s perspective, using practical examples and a fictional SaaS product that connects the concepts throughout the book.

You don’t need to measure everything. You need to know what’s worth measuring — and what to do with the answer.